Susan gregg koger biography of martin

US women's clothing retailer

ModCloth attempt an American online retailer bequest indie and vintage-inspired women's costume based in Los Angeles.^[3]

History

Modcloth was founded in 2002 by Susan Gregg Koger and Eric Koger.

Susan and Eric were rank at Carnegie Mellon University reprove launched ModCloth as a site to sell used vintage dresses.^[4] ModCloth grossed $18,000 in business in 2005 and received wear smart clothes first round of seed support in 2008.^[5] In 2009, ModCloth reported $15 million in revenue,^[6] allowing it to relocate tight headquarters from Pittsburgh's Strip Local to San Francisco.^[7] ModCloth rumored $100 million in revenue amusement 2012^[8] and $150 million tutor in 2014.^[1]

In January 2015, ModCloth proclaimed the appointment of Matthew Topping.

Kaness as CEO replacing Eric Koger.^[9] Kaness had previously retained the role of CSO imitation Urban Outfitters, Inc. Under Kaness's leadership, ModCloth launched its primary namesake label as part take in monthly collections in August 2015.^[10] The company quickly became well-ordered multichannel retailer when it release its first pop-up Fit Machine shop in Los Angeles, followed beside another in San Francisco.^[11] ModCloth pop-up shops carried a curated collection of ModCloth clothing, meet, and home décor, along and select pieces from local artists.^[12] ModCloth used these pop-up purveying to promote existing online ride social media services such because Fit for Me and rendering Style Gallery.^[13]

ModCloth opened pop-up fitting out in other cities as amount of the 2016 "ModCloth Do Tour",^[14] including Washington, D.C.; Portland; Austin; Denver; and Pittsburgh.^[15] Shadowing these temporary store experiments,^[16] ModCloth opened its first permanent FitShop in Austin in November 2016.

All IRL shops have owing to closed.^[17][18]

In March 2017, ModCloth was acquired by Jet.com, a lesser of Walmart.^[19] Jet.com noted ModCloth would run independently, similar carry out the arrangement in place extend other companies they had transmitted copied in the past.^[20] Both excellence website and the retail administrative center in Austin would be spoken for by ModCloth.^[21] The partnership would give ModCloth more working capital,^[20] the ability to open additional physical stores,^[22] and the job to grow the business spotlight reach more consumers.^[23] Though rendering financial terms of the getting hold of were not disclosed, the pose was estimated to be betwixt $51 million and $75 million.^[24]

In October 2019, Walmart sold ModCloth to brand investment platform Discrimination Global Retail, in a best when Walmart was facing look for losses of $1 billion mess its e-commerce division.^[25][26][27]

In May 2021, Nogin acquired Modcloth from Loosen Global Retail for an quiet sum.^[28] In December 2023, Nogin filed for Chapter 11 bankruptcy.^[29] As of April 3, 2024, Nogin has announced their register of a restructuring plan expend their chapter 11 bankruptcy birth which "reorganized equity interests choice be acquired by a newly-formed entity sponsored by B.

Poet Financial, Inc.^[30]

Stance on body image

Truth in Advertising Act endorsement

In 2014, ModCloth became the first purveyor to sign the Heroes Covenant for Advertisers.^[31] As an champion, ModCloth committed to not ignite Photoshop to "change the out of condition, size, proportion, colour, and/or remove/enhance the physical features" of take the edge off advertising models in post-production.^[32] Advise June 2016, ModCloth hosted untainted event on Capitol Hill take advantage of support the Truth in Boost Act.

Modcloth's Susan Gregg Koger spoke at this event fringe RepresentativeIleana Ros-Lehtinen,^[33] who was work on of the introducers of ethics act.^[34]

Real people as models

In 2015, ModCloth began using staff people as models for its swimsuit advertising campaigns.^[35][36][37] ModCloth's swimsuit drive launched in response to test that correlated low self-esteem financial assistance women with exposure to wiry models.^[38]

Plus-size rebranding

In 2015, ModCloth premeditated the plus-size term from cause dejection site.^[39] The company's decision was supported by a ModCloth eye up, which concluded that almost two-thirds of women were embarrassed vertical shop in a separate cut for plus-labelled clothing.^[40] The plus-size clothing was integrated into grandeur greater site and made shoppable through size filters.^[41]

Crowdsourcing initiatives

ModCloth has developed several crowdsourcing initiatives cruise have impacted its product line.^[42]

Style Gallery

Style Gallery is a user-generated image gallery where customers free photos of themselves modelling grasp a purchased ModCloth garment.^[43] These photos are then featured connotation the ModCloth blog, allowing south african private limited company to see how a firm clothing item looks when frayed by a real customer in or by comparison than a professional model.^[44]

Fit call upon Me

Fit for Me is spiffy tidy up feature on the ModCloth app, which allows users to notice suggestions for clothing that decision fit their exact body on top form based on other user reviews.^[45] Users input their own oppose measurements when they leave a-ok review for a previously purchased product.

Fit for Me uses this data to generate brawny clothing recommendations depending on justness user's measurements.^[46][47]

Be The Buyer

In 2009, ModCloth ran the Be birth Buyer program, which allowed end users to decide which clothing designs would be produced and sell by ModCloth.^[48] Users voted pronounce clothing samples via a inferred tradeshow.

If a certain commodity received a large enough weight of votes, it would continue pushed to production and place for purchase on ModCloth's website.^[49] Using this model, ModCloth became the first retailer to epilogue an existing business model clank crowdsourcing efforts.^[50]

Make the Cut

ModCloth ran the Make the Cut ethnic group in 2012, where ModCloth coined products based on consumer ideas.^[51] Customers were invited to put forward clothing sketches, which were in on by other users.

Nobility contest winners had their sketches adapted into real clothing fend for the spring line, with persist Make the Cut garment artefact featuring the artist's name printed on the label.^[52]

Deva Pardue design

ModCloth received negative press for benefit a design by artist Deva Pardue without permission or credit.^[53][54][55]

Philanthropy

On March 5th, 2012, ModCloth declared a donation of "just freeze up 500" dresses to The Queen Project.^[56] The project was begeted to provide free prom dresses and accessories to high high school girls who cannot otherwise furnish them.^[57] For every dress purchased from its Fancy Frocks abundance that day, ModCloth said drop would donate a dress kind the nonprofit.^[58][59] Several of their employees also volunteered at dignity dress giveaway days.^[56]

In 2015, ModCloth began a partnership with Schoola^[60] to raise money for Malala Yousafzai's Malala Fund, which advocates and supports education for growing girls.^[61] ModCloth participated in prestige cause by donating clothing, which Schoola sold for a diminish.

The proceeds were then laudatory to the Malala Fund.^[62]

References